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May 19, 2024 12:46am
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Santana Row A Different Style of Shopping

European-Themed Outdoor Shopping Area Provides Food, Fun, and Fashion

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A shopping center disguised as a tony European neighborhood, Santana Row has been attracting South Bay residents and Bay Area visitors since it opened in 2003. The unique architecture and overall relaxed and upscale atmosphere brings shoppers and diners to Santana Row to visit its multitude of restaurants, retail shops, bars and nightclubs, spas and beauty specialists throughout the year.


Santana Row is technically in the city of San Jose, although just a short hop across the street will bring Santa Clara visitors directly into this innovative area. It is located conveniently across the street from the famous Westfield Valley Fair shopping center (one of the largest and most successful in the U.S.). With its assortment of restaurants and shops, patrons can spend an afternoon shopping in two completely separate venues and find nearly anything that they could possibly want.


The South Bay’s Designer Shopping Experience


Sometimes referred to as “The Row” by its frequent visitors, Santana Row has been a veritable who’s-who of designer fashion and home life brands since the start. With famous names like St. John, Bottega Venatta, Escada, Burberry, Salvatore Ferragamo, Bang and Olufsen, and Diesel it’s no wonder why shoppers love to visit Santana Row often.


Like any shopping center, Santana Row has had its share of retailer turnover since the first round of store openings, but most patrons agree that the current mix of household and designer names is a hit. Women’s fashion ranging from the elegant such as Cole Haan and Burberry to the trendy and hip such as Diesel and Anthropologie can be found interspersed between the art galleries and restaurants along the colorful streets. Men’s favorite casual classics from Tommy Bahama and stylish and refined elegance from Brooks Brothers are only steps from watch shops and outdoor apparel outfitters.



Innovation is in the Design


Since the beginning, Santana Row has always been a unique shopping experience. The focus on the aesthetic and design sensibilities was a bold move for property developers, and there was a firm belief from the early planning stages that shoppers would flock to Santana Row if it was a place like no other in the South Bay. The visitors came immediately and are now regulars at the bars and cafes lining the tree-shaded streets, having their morning coffee in one of the many stone-lined plazas and their evening get-togethers seated on the outdoor patios of the restaurants and lounges.


With more than 500 homes (and nearly twice that number of residents) located directly above the retail spaces and restaurants of Santana Row, the environment is more like a downtown shopping area in an urban neighborhood than it is to a “mall” as most of us have come to think of it. The homes are a combination of privately-owned condominiums, and apartments leased to residents by the property owners, Federal Realty.


The next time you are in the area and are looking for a fun afternoon, an evening relaxing with friends, a night on the town, or a shopping experience that you’ll remember, check out Santana Row.



Santana Row

Corner of Stevens Creek Blvd. & Winchester Blvd.

San Jose, CA 95128

Concierge - (408)551-4611

M-S 10:00 AM – 9:00PM, Su 11:00AM – 7:00 PM


Women’s Fashion – Anne Fontaine, Anthropologie, BCBGMAXAZRIA, Burberry, Cole Haan, Gucci, H &M, Lucy, St. Croix, and more!

Men’s Fashion – Brooks Brothers, Burberry, Diesel, Eli Thomas for Men, Gucci, Orvis, Salvatore Ferragamo, Ted Baker, and more!

Dining – Amber India, Blowfish Sushi to Die For, Citrus, Consuelo, The Counter, El Jardin, LB Steak, Left Bank, Maggiano’s, Pasta Pomodoro, Pizza Antica, Pluto’s, Rosie McCann’s Irish Pub and Restaurant, Roux Louisiana Kitchen, Sino, Straits, and many more!

Nightlife – Cielo Wine Bar, Citrus, El Jardin, Rosie McCann’s Irish Pub and Restaurant, Vbar @ Valencia, Vintage Wine Bar, Straits Café, and more!

Accessories – Beau Bijou, Burberry, Chico’s, Boutique Harajuku, Loft, Oakley, Urban Outfitters, and more!

Hotel – Hotel Valencia


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